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    #1

    Buy into the hype

    Hi folks,

    can anyone explain me what the phrase 'buy into the hype' means?

    Thanks a million.
    Last edited by Waawe; 29-Aug-2007 at 17:20.

  1. BobK's Avatar
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    #2

    Re: Buy into a hype

    Quote Originally Posted by Waawe View Post
    Hi folks,

    can anyone explain me what the phrase 'buy into a hype' means?

    Thanks a million.
    Participate willingly (and possibly enthusiastically) in a temporary and artificial wave of interest (often to do with advertising or marketing).

    b

  2. BobK's Avatar
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    #3

    Re: Buy into a hype

    ...or just 'be persuaded by'. For example: 'There's been a big hoo-hah about Harry Potter, but I've never bought into the hype.' (Note: the hype.)

    b

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    #4

    Re: Buy into a hype

    Thanks for help, Bob. Its been extracted from the text about lottery winners: 'These people believe they are millionaires. They buy into the hype, but most of these people will go to their graves without ever becoming a millionaire.

    Can we replace the phrase with another one? Could we say, for instance, 'They go on a shopping spree' instead?

  3. BobK's Avatar
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    #5

    Re: Buy into a hype

    Quote Originally Posted by Waawe View Post
    Thanks for help, Bob. Its been extracted from the text about lottery winners: 'These people believe they are millionaires. They buy into the hype, but most of these people will go to their graves without ever becoming a millionaire.

    Can we replace the phrase with another one? Could we say, for instance, 'They go on a shopping spree' instead?
    Not really. And things you could say instead don't have the same meanings.

    Of people who play the lottery, you could say 'they believe the dream', but that doesn't refer to the actual investment. If they lose week after week but persist in buying tickets, you could say 'they throw good money after bad' but that doesn't refer to the hype.

    You might like this definition of government-sponsored lotteries that I've heard recently: 'a tax on people who can't do maths'.

    b

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