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Thread: Mc Donald's

  1. #1
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    Default Mc Donald's

    "I'm lovin' it".
    Why the present continuous?

    FRC

  2. #2
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    Default Re: Mc Donald's

    Hi,

    It sounds better this way, doesn't it?

    You can often see ungrammatical phrases in songs and commercials just to make it sound nicer.

    Iza


    Quote Originally Posted by Francois
    "I'm lovin' it".
    Why the present continuous?

    FRC

  3. #3
    MikeNewYork's Avatar
    MikeNewYork is online now VIP Member
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    Default Re: Mc Donald's

    Quote Originally Posted by Francois
    "I'm lovin' it".
    Why the present continuous?

    FRC
    Presumably, the speaker is in the process of enjoyment. The quoted rules about verbs that are not used in the progressive form are incomplete.

    We don't say "I am loving you" to mean "I love you". However, we do use "I am loving" to refer to events that we are enjoying at the time.

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    Tdol is offline Editor, UsingEnglish.com
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    Dog food, doggerel slogan.

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    nice one

    FRC

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    Quote Originally Posted by tdol
    Dog food, doggerel slogan.
    British cuisine = oxymoron :wink:

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    We haven't invaded England long enough to improve their cuisine

    FRC

  8. #8
    Tdol is offline Editor, UsingEnglish.com
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    Mike comes from a nation that eat sub-dog food. Their only cheese is 'sharp pressed American cheese'.

  9. #9
    shane is offline Senior Member
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    Quote Originally Posted by tdol
    Mike comes from a nation that eat sub-dog food. Their only cheese is 'sharp pressed American cheese'.
    But of course, over there it's just called 'sharp pressed cheese'. ;)

  10. #10
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    Worse- Sharp Pasteurized Processed American Cheese
    http://www.mcdonalds.com/app_control...nts.index.html

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