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Thread: "pay into"?

  1. #1
    Eway is offline Senior Member
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    Default "pay into"?

    What does "paly into" mean as in :
    "Marketing cigarettes as "slims" or "thins" plays into social pressures on young women to control
    their weight, manage stress, and appear grown-up, according to the group."?

  2. #2
    Tdol is offline Editor, UsingEnglish.com
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    It exploits those forces- using terms that resonate with young women, like 'slim'.

  3. #3
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    Default Re: "pay into"?

    Quote Originally Posted by Eway
    What does "paly into" mean as in :
    "Marketing cigarettes as "slims" or "thins" plays into social pressures on young women to control
    their weight, manage stress, and appear grown-up, according to the group."?
    Also,

    takes part in, goes along with, adds to, contributes to.

    :D

  4. #4
    Tdol is offline Editor, UsingEnglish.com
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    And they're right- smoke enough of their cigarettes and you will lose weight- they'll have you down to a skeletal wreck.

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