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  1. #1
    Join Date
    Feb 2008
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    106
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    blanket marketed

    can u please tell me if in this context " blanket marketed" means spread throughout the market????

    And the conversion rate on going out on the appointments, before the free trial thing... wehadn't offered the free trial before they've done the appointment, nobody knows about it. They didlater because of the way we blanket marketed it on leaflets and free sheets. Because we didn't realizehow big this was going to grow.

  2. #2
    Flittle is offline Junior Member
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • British English
      • Home Country:
      • Great Britain
      • Current Location:
      • France
    Join Date
    Oct 2005
    Posts
    78
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    Re: blanket marketed

    Hi,

    Blanket marketing is a system of advertising whereby you do not try to select your potential customers but send advertising material to everyone, whatever their interests.

    Targeted marketing is where you select your potential customers in order to make the advertising more cost effective.

    For example, if you wished to sell a book on how to play football, you would only send your advertising to people less than 30 years old.

    Frank

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