can u please tell me if in this context " blanket marketed" means spread throughout the market????
And the conversion rate on going out on the appointments, before the free trial thing... wehadn't offered the free trial before they've done the appointment, nobody knows about it. They didlater because of the way we blanket marketed it on leaflets and free sheets. Because we didn't realizehow big this was going to grow.
Blanket marketing is a system of advertising whereby you do not try to select your potential customers but send advertising material to everyone, whatever their interests.
Targeted marketing is where you select your potential customers in order to make the advertising more cost effective.
For example, if you wished to sell a book on how to play football, you would only send your advertising to people less than 30 years old.