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  1. #1
    new2grammar's Avatar
    new2grammar is offline Senior Member
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    Default What is the appropriate word satisfaction or expectation?

    [FONT='Verdana','sans-serif'] All are focused to exceed customer satisfaction or All are focused to exceed customers’ expectations[/FONT]

  2. #2
    Soup's Avatar
    Soup is offline VIP Member
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    Default Re: What is the appropriate word satisfaction or expectation?

    1. All are focused to exceed customer satisfaction.
    2. All are focused to exceed our customers' expectations.


  3. #3
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    Default Re: What is the appropriate word satisfaction or expectation?

    All are focused to exceed customer satisfaction.

    This is a most odd sentence. Stores are intent on having satisfied customers.
    Perhaps if the sentence was:
    All are focused to exceed mere customer satisfaction.
    Then it enters into the realm of sales 'hype', where staff give '110%' effort and are all out to have customers singing the store's praises in some manic demonstrative way.
    I doubt it!

    Only the second is correct. Customer's can come in with expectations perhaps of just being able to obtain what they want at the store; and walk out feeling that they have had a very pleasurable shopping experience served by very friendly, efficient, helpful staff.

  4. #4
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    Default Re: What is the appropriate word satisfaction or expectation?

    1. All are focused to exceed customers' satisfaction.

    incorrect - you don't want to exceed anyone's satisfaction!


    2. All are focused to exceed our customers' expectations.

    acceptable - but not a great advert for the store, sounds like your customers have low expectations


    3. All are focused to meet our custromers' highest expectations.

    correct - this is the one you want.

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