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  1. #1
    marvan is offline Junior Member
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    Company expansion

    Hello teachers,

    could you please advise me on which expression to use when I want to say that a company wants to expand into new markets - how do you call this act?

    An entry into a new market or a launch (I know that to LAUNCH can be used in connecton with new products/services, however I am not sure about new markets).

    Thank you very much!

  2. #2
    meez is offline Junior Member
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    Re: Company expansion

    what's wrong with market entry?

  3. #3
    rj1948 is offline Senior Member
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    Re: Company expansion

    Quote Originally Posted by meez View Post
    what's wrong with market entry?
    Forage into new market...

  4. #4
    meez is offline Junior Member
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    Re: Company expansion

    Quote Originally Posted by rj1948 View Post
    Forage into new market...

  5. #5
    rj1948 is offline Senior Member
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    Re: Company expansion

    Quote Originally Posted by meez View Post
    It is a metaphor

  6. #6
    meez is offline Junior Member
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    Re: Company expansion

    Yes, but not a common one.
    Rather say: to break into new markets

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