.You work part-time in a museum. The museum director wants to attract more visitors and has asked you to write a report, making some recommendations.
This report is intended to find some possibilities to increase a number of people who will go to the museum.
-The entrance fees [to the museum and to temporary exhibitions] are quite expensive.Some families or students are not able to afford to buy a ticket.
-The permanent exhibits do not use computers or other information technologies.
-The museum has not created a presentation on the Internet. There is no website for the museum on the Internet
- Reduce the entrance fees - especially for families and students
Offer discounts for groups and for families.
Offer reduced fees for students and for senior citizens.
- Interactive exhibits
The use of interactive technology is recommended. This adds interest for children in particular..
- Virtual museum exhibition
A fully informative website should be constructed, with glimpses of individual galleries to arouse interest. It should also contain information on temporary exhibitions.
In my opinion, a big disadvantage is the lack of marketing activities using modern information technologies. These days nearly everyone has access to the Internet and use it for finding out information.