Tesco's "Every little helps"
I just moved to Edinburgh from the States, and this has been bugging me since I got here.
Tesco (the big UK supermarket chain)'s slogan is "every little helps."
I can't stop wondering: every little what helps?
A search on Google finds a fair number of hits (22 000) for this phrase (though there are twice as many hits for "every little bit helps"). Nobody, however, appears to question it. Is the sentance grammatical? Does it simply mean "every little bit helps," and, if so, where's the extra word?
Re: Tesco's "Every little helps"
Here's my stab at it:
Originally Posted by SamF
Every little saving helps out.
All the best, :D
Right right, every little saving, or every little bit, or every whatever, but you have to have some subject in the sentence, no?
Unless "little" can be a noun, this sentence doesn't have a subject, does it? And yet it's in such wide usage (probably the "Tesco-effect").
So is the sentence grammatically correct?
EX: Every little helps.
Originally Posted by Sam-F
The verb is 'helps' and the subject is 'Every little'. The noun 'little' means, a certain but not a great amount, and the adjective 'Every' means, each, which gives us:
EX: Each amount (you save), albeit it not great, helps (i.e., adds up).
I'd say it's grammatically correct.
All the best, :D
Thanks for your reply
"The verb is 'helps' and the subject is 'Every little'. The noun 'little' means, a certain but not a great amount, and the adjective 'Every' means, each,"
What I'm confused about is "little" being used as a noun. Merriam Webster only list "little" as an adjective. Dictionary.com do have "little" as a noun, but only as their third entry (the first two being adjectives).
So little could be used as noun, I guess, but I'm not sure if it's very common. I guess it's just that, to my ear,
-Every little bit helps
sounds more correct than
-Every little helps.