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Thread: collateral


    • Join Date: Feb 2004
    • Posts: 131
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    #1

    collateral

    she was a solid project manager who knew how to produce handsome marketing collateral and wade through the logistics of trade shows.

    what does "collateral" mean here?

    • Member Info
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      • Native Language:
      • Polish
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    • Join Date: Sep 2004
    • Posts: 566
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    #2
    My understanding of 'collateral' in this context is that it's something (a marketing effect, in this case) not belonging to the main or intended line, something gained in addition to the primary goal, a side effect of a positive value.

    All the best - Tee Kay

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