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Thread: collateral

  1. #1
    Join Date
    Feb 2004
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    she was a solid project manager who knew how to produce handsome marketing collateral and wade through the logistics of trade shows.

    what does "collateral" mean here?

  2. #2
    Tomasz Klimkiewicz is offline Senior Member
    • Member Info
      • Member Type:
      • Other
      • Native Language:
      • Polish
      • Home Country:
      • Poland
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      • Poland
    Join Date
    Sep 2004
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    My understanding of 'collateral' in this context is that it's something (a marketing effect, in this case) not belonging to the main or intended line, something gained in addition to the primary goal, a side effect of a positive value.

    All the best - Tee Kay

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