What does "close to home" mean in the following article?
Is it literally "close to their houses", or "familiar, being used to"
from: BBC NEWS | Magazine | Are towns designed for the benefit of men?
Are towns designed for the benefit of men?
*The questioned part is in the chapter of "Women ignored".
"Public authorities have been required to promote equality when making decisions since the Gender Equality Duty was introduced in 2007.
Dr Burgess did uncover examples of good practice. New ways of assessing gender equality in planning schemes have been introduced by the London Borough of Lewisham.
It means the council has changed its approach when positioning new business developments, now ensuring women have more opportunities close to home. "
Any help would be highly appreciated.
Thank you for your instruction!