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Thread: multi-layered

  1. #1
    takashi Guest

    Default multi-layered

    Hello.

    I am reading a book on the advertings story of a certain brand.
    In it, I found this sentence:

    "--- advertising needs to be enigmatic, surreal, challenging, multi-layered, but with an easy access point."

    --- is the name of the brand.

    I couldn't quite get what "multi-layered" means.
    Is it talking about the theme of its ads,
    or its advertising strategy is multi-layered (e.g. appealing sporty, strong and cool...etc as its selling point)?

    Any suggestion are welcome.
    Thank you in advance.

  2. #2
    Tdol is offline Editor, UsingEnglish.com
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    Default

    I thinkyou're right- it needs to appeal at different levels in order to capture a wider audience.

  3. #3
    takashi Guest

    Default

    Thank you tdol.

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