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Thread: that of


    • Join Date: Feb 2004
    • Posts: 131
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    #1

    that of

    the most basic concept underlying marketing is that of human needs.
    the most basic concept underlying marketing is human needs.

    what's the difference between the two sentence?
    thanks

  1. Nahualli
    Guest
    #2
    the second sentence should be made singular. You cannot use "is" with a plural. If you're going to commit to using "is" then make the concept "is" corresponds to, singular.

    "the most basic concept underlying marketing is human need"

    It's a perfectly acceptable sentence although it sounds a bit bookish and stiff.

    -Nah-

  2. TheMadBaron
    Guest
    #3
    Quite so. Then again, you could say "the most basic concept underlying marketing is that of human need."

    So, what's the difference between the two sentence? ;)


    • Join Date: Feb 2004
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    #4
    so what is "that of" here?
    thanks

    Quote Originally Posted by Nahualli
    the second sentence should be made singular. You cannot use "is" with a plural. If you're going to commit to using "is" then make the concept "is" corresponds to, singular.

    "the most basic concept underlying marketing is human need"

    It's a perfectly acceptable sentence although it sounds a bit bookish and stiff.

    -Nah-

  3. Nahualli
    Guest
    #5
    Quote Originally Posted by mengta
    so what is "that of" here?
    thanks

    Quote Originally Posted by Nahualli
    the second sentence should be made singular. You cannot use "is" with a plural. If you're going to commit to using "is" then make the concept "is" corresponds to, singular.

    "the most basic concept underlying marketing is human need"

    It's a perfectly acceptable sentence although it sounds a bit bookish and stiff.

    -Nah-
    It's just reinforcing "human needs". That phrasing is pretty basic, there isn't much you can break down.

    "My only thought right now is that of dinner"

    You could say "My only thought is dinner" but this just intensifies the sentence and places a lot of emphasis on dinner; the object.

    -Nah-

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