From word order | newsobserver.com blogs
Speeches in this year's presidential campaign are awash in a rhetorical device called antimetabole, ... .
In this device, the speaker repeats words in successive clauses in reverse grammatical order, as in President Kennedy's "Ask not what your country can do for you; ask what you can do for your country."
Learn more here List of 18 Types of Subject/Verb Inversion
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