the Excellence project
an Excellence project ( - I thought long and hard about this one; but in the case where Excellence is, for example, a software tool - like MS Project - it would be possible to say things like 'When starting work on a new project, the Project Leader should always set up an Excellence project...').
As to word order, I don't know of any rule (though that is far from saying that there isn't one, as long-time readers will know ). I would accept both 'an MS Word application' and 'the application MS Word' (although they would have different meanings:
- an MS Word application would be one written with MS Word (documents written with it would share certain boilerplate characteristics, document properties, change control settings, fixed formats, validating inputs, and so on - I used to work with a QA Manager who was always saying thing like 'I could write an MS Word application to do that')
- the MS Word application is just a part of the MS Office suite of programs.
'Coca Cola company' would usually be in that order, though punctuation would make 'the company, Coca Cola' acceptable. I'd think that "[<article>] + <proper name> + <noun> was usually a safe bet, but other teachers may know better.