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  1. #1
    KLPNO is offline Senior Member
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    Default regular television feature presentation

    Hello everyone

    I'd like to ask what "television feature presentation" implies -- any TV program or a movie broadcasted on TV:


    This inability of the human eye to perceive images of very short duration (less than about 1/30th of a second) is actually being experimented with in the advertising industry. Single-image frames of an advertising slogan are interspersed in a regular television feature presentation in the hopes that the viewer will subconsciously perceive the ads without consciously noticing them.


    And does "regular" mean "usual" here?

  2. #2
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    bhaisahab is offline Moderator
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    Default Re: regular television feature presentation

    Yes, I would say that it does. Is this an American text?

  3. #3
    KLPNO is offline Senior Member
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    Default Re: regular television feature presentation

    Quote Originally Posted by bhaisahab View Post
    Yes, I would say that it does. Is this an American text?
    Thank you very much, bhaisahab.

    The author lives and works in the USA. The book was published in the USA too. But the author was born in Germany.

  4. #4
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    bhaisahab is offline Moderator
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    Default Re: regular television feature presentation

    It could mean 'usual' or 'ordinary' in AmE they tend to use 'regular' in these situations. In BrE it is not the case.

  5. #5
    KLPNO is offline Senior Member
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    Default Re: regular television feature presentation

    Quote Originally Posted by bhaisahab View Post
    It could mean 'usual' or 'ordinary' in AmE they tend to use 'regular' in these situations. In BrE it is not the case.
    Thank you very much again, bhaisahab.

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