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Thread: Swarovski

  1. #1
    Ducklet Cat's Avatar
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    Question Swarovski

    Hello :)

    How do you pronounce "Swarovski" as in Swarovski crystals?

    Thanks

  2. #2
    pyoung is offline Senior Member
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    Default Re: Swarovski

    It's pronounced as though both the 'w' and the 'v' were the same letter:
    'svarovski'
    If you go to their website, you can listen to a short video by the creative director who pronounces the name in her talk about the newest collection.


    Petra

  3. #3
    Anglika is offline No Longer With Us
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    Default Re: Swarovski

    But remember that the company is Austrian, so the director is speaking with a German accent in which "w" is pronounced "v".

    In the UK is it "sw-a-rov-ski".

  4. #4
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    Default Re: Swarovski

    Thanks :)

    What about the "S"? Is it pronounced as "s" or as "sh"? Because I heard people pronouncing it:
    shwa-ro-vski

  5. #5
    pyoung is offline Senior Member
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    Default Re: Swarovski

    Quote Originally Posted by Ducklet Cat View Post
    Thanks :)

    What about the "S"? Is it pronounced as "s" or as "sh"? Because I heard people pronouncing it:
    shwa-ro-vski
    I have only heard it as /s/.

  6. #6
    pyoung is offline Senior Member
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    Default Re: Swarovski

    Quote Originally Posted by Anglika View Post
    But remember that the company is Austrian, so the director is speaking with a German accent in which "w" is pronounced "v".

    In the UK is it "sw-a-rov-ski".

    Well, actually, the creative director is French.

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