My approach towards work is simple. First I understand the brand and its market, then study its competitorís strategy and finally activate creative genesis inside me to crack an idea, ideas that win customers, which influence the prospects, which move your sale chart upwards.
Brand: I have a product/service, I am looking for customers
Customer: I have a need; I am looking for a product/service.
My copy will marry the brand and the customer; it will build a trusted long lasting relationship.
Please see a mark up of your copy below:
In its broad outline,
Mymy approach towards this work is directed by a simple but practical three-step process. First, I make every attempt to understand the brand and its market; then, I study its competitor’s strategycompetitors' strategies; and finally, I seek to activate a creative genesis inside me to crack an idea,for ideas -- ideas that win customers, whichinfluence theprospects, whichand move yoursale charts upwards.
Last edited by Monticello; 19-Mar-2009 at 12:20.