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Thread: building on

  1. #1
    unpakwon is offline Senior Member
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    Default building on

    Please help me understand the following in bold.

    1. Lego have also overambitiously sought ventures into television and even attempted to create their own licensed intellectual property product. The strategies are expansive, sometimes aggressive and ambitious, but they are building on the product and seeking extensions.

    2. Business names are important..... When Price Waterhouse and Coopers & Lybrand accountancy firms merged they were highly innovative in their merged name---PricewaterhouseCoopers. They later decided to rebrand their consulting arm to seek to make a more distinct separation between consulting and audit. This is evidence of seeking to address a vulnerability, namely the accusation of too much cross-over between the two with the auditing arm selling the consultancy arm to clients.

    Especially, what's the meaning of "selling" in the context?

    Thank you.

  2. #2
    Pedroski is offline Senior Member
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    Default Re: building on

    'building on the product' in this sentence means developing or expanding the already existing product. They want to expand their business, without abandoning the original product.

    auditing arm selling the consultancy arm to clients.

    Selling here means encouraging to use.
    The auditing arm (of the mother company) selling the consultancy arm (of the mother company) to clients.
    The clients could look for a different consultancy firm. The auditing arms tries to get them to use the consultancy services of their mother company, so that the business stays with Pricewaterhouse Coopers.

  3. #3
    Pedroski is offline Senior Member
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    Default Re: building on

    'building on the product' in this sentence means developing or expanding the already existing product. They want to expand their business, without abandoning the original product.

    auditing arm selling the consultancy arm to clients.

    Selling here means encouraging to use.
    The auditing arm (of the mother company) selling the consultancy arm (of the mother company) to clients.
    The clients could look for a different consultancy firm. The auditing arms tries to get them to use the consultancy services of their mother company, so that the business stays with Pricewaterhouse Coopers.

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