This Poll:
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Rikki
traffic is a singular word, therefore "is" is correct here
Marcia.L.P
Traffic, like family, everyone, etc is singular and therefore "is" would be the correct answer.
Julianna
this is the easiest one yet! some people do use is, but they are incorrect!!
Chuck Newman
traffic IS

roots
'Are' is plural, 'is' is singular. Next!