a “price-cutter approach”

Could anyone please explain what the "price-cutter approach" is in the sentence below:


However, long-time critic Brian Johnson of CLSA excoriated the bank for its “decade-long underperformance”, citing a poor acquisition record, risk failures and a “price-cutter approach” to market share slippage.

Could I say "a price-cutting approach" instead? If so, what's the difference?

I was going to suggest that "a price-cutting approach" would be preferable here.

Rover

Rover_KE said:

I was going to suggest that "a price-cutting approach" would be preferable here.

Rover

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:up: I think in this case it may be referring to a particular chain of shops (http://www.pricecutteronline.com/), who use a price-cutting approach.

b

BobK said:

:up: I think in this case it may be referring to a particular chain of shops (http://www.pricecutteronline.com/), who use a price-cutting approach.

b

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No. As the context of the original sentence suggests, it should not have anything to do with the weblink you referred to. I also agreed with Gillnetter's interpretation of the phrase, but I want to know why you guys would prefer a "price-cutter" approach rather than a "price-cutting" one? Is it because it's more tech-savvy to say so?

eeshu said:

No. As the context of the original sentence suggests, it should not have anything to do with the weblink you referred to.

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Actually, such context as you gave us suggests that Bob's answer is right, especially as there are inverted commas round the word. It should have a capital 'P'; apart from that, the reference to this well-known chain of shops is what I would expect here.

:up:

eeshu said:

... I want to know why you guys would prefer a "price-cutter" approach rather than a "price-cutting" one?...

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We wouldn't... :?:

b

fivejedjon said:

Actually, such context as you gave us suggests that Bob's answer is right, especially as there are inverted commas round the word. It should have a capital 'P'; apart from that, the reference to this well-known chain of shops is what I would expect here.

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BobK said:

:up:



We wouldn't... :?:

b

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The reason why I wouldn't relate this "price-cutter" with the online shop is the online chain's business is confined to a small region in the US, but the sentence I quoted concerns Australia. Is this Price Cutter chain that famous?

How about this:
Australian low price finder and business directory launches new "Price Cutter" service on twitter.

It's impossible to get inside the person's head and say exactly why they chose that phrase, and do not that Bob only said may refer, and when people are speaking they don't always choose their words perfectly.

Thanks, this 'price cutter' might be more likely.