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Thread: Rhetoric

  1. Unregistered


    Hi everyone,

    I am having some problems to fix the grammar and meaning of this paragraph (below) for a dissertation. I would be greatful if someone could have a look to it.

    "This challenge to the win-win rhetoric may be particularly relevant within the context of sustainable food. For example, it is certainly misleading to think that it is possible to continue selling cheap, nice, bright beautifully shaped vegetables while, at the same time, protecting the environment from pesticides, providing farmers with a fair income and achieving an enormous return of investment for the company’s shareholders. Unfortunately, the radical transformation of the food supply chain that will be required to meet the food challenge, will require stakeholders’ expectations to be responsibly managed rather than subtly amplified by the win-win rhetoric of food retailers (SDC, 2008). Moreover, I have identified the existence of tensions in the way that the food retailers’ interests are managed within these discourses. These tensions stem from the paradox that retailers are, at the same time, represented as being both disinterested and interested by the same discourses."

    Thank you very much for your help,


  2. konungursvia's Avatar
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    Re: Rhetoric

    I see no errors, though you do repeat the same noun more than I would have. I would also put "win-win rhetoric" in inverted commas.

  3. RonBee's Avatar
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    Re: Rhetoric

    Would you please tell me what is meant by "sustainable food"?

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