Student or Learner
As per my professional experience as a copywriter, I have realized that apart from creative skills, I need to possess sensibility towards brand combined with strategist brain. I treat every brand as an individual, and to connect it with the target audience, I have to speak in Brand language. I first make Brand Biography – which clear states, what brand stands for? What it offers?
Hiring celebrities to promote the brand indicates an absence of idea. Take the instance of latest TVC of Ash & Abhishek Bachan…people do talk about the tvc, but their discussion revolves around the celebrities’ appearance. What was the product? No one remembers. Celebrities appearance sinks brand visibility.