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  1. Newbie
    Student or Learner

    • Join Date: Nov 2009
    • Posts: 9
    #1

    online adverstising

    Hello,

    I have a presentation to make about online advertising.
    I made a presentation in French and now I have to make it in English.
    I made a powerpoint but I don't know if you'll be able to open it, so I will just write "---" when there's a new page.

    Here is the presentation in French :

    Projet SHS

    L'e-publicité :
    différentes formes, utilisation, efficacité...

    ---

    Plan de la présentation

    Introduction
    - Les types de publicité et modes de rémunération.
    - Les cibles de l'e-publicité.
    - Efficacité.
    Conclusion

    ---

    Introduction

    - Plus d'un français sur deux est internaute.

    - 1,35 milliards d'utilisateurs d'Internet.

    - La première e-publicité est parue en 1994.

    - 1,96 milliards d'euros investis en France au premier semestre 2009.

    Comment expliquer un tel succès de l'e-publicité ?


    ---

    Des différents types de publicité au mode de rémunération

    ---


    Les différents types de publicité

    La bannière publicitaire :

    Bannière statique

    Bannière dynamique

    ---

    Bannière de format standard

    Bannière de format skyscraper

    Les différents types de publicités

    ----


    Les publicités événementielles :

    - Les pop-up et pop-under.

    - Les publicités flottantes.

    - Les publicités vidéo.

    - Les publicités contextualisées.

    - Les spams.

    Les différents types de publicités

    ---

    Les modes de rémunération

    Le coût par mille (CPM).

    - Le coût par clic (CPC).

    - Le coût par action (CPA).


    ----

    Les cibles de la publicité

    ----

    Les objectifs

    Trois principaux objectifs de la publicité :

    - Créer de la notoriété.

    - Promouvoir un produit.

    - Perception de la marque.

    ---

    Le public à atteindre


    Cela dépend entièrement des objectifs.

    Internet permet un ciblage très précis grâce :


    - A des informations recueillies (questionnaires, inscription,...)

    - Aux informations collectées son insu (cookies, spywares,...)

    - Au protocole IP (localisation, configuration matérielle,...)

    ---

    Efficacité de l'e-publicité

    ---

    Le choix de la forme

    - Les bannières de grands formats sont plus remarquées mais dérangent plus.

    - Les bannières de format skyscraper sont plus reconnues car elles sont dans la continuité de la page.

    - Les annonces sonores sont souvent gênantes.

    - Les publicités événementielles ont un fort impact mais sont peu appréciées.

    - Les annonces intéractives sont plus efficaces.

    ---

    Les supports de la publicité

    - Les sites supports doivent être en affinité avec l'objet de la campagne.

    - Le nombre de sites supports dépend du budget. La répétition des expositions à la publicité augmente la probabilité de reconnaissance.

    ---

    Le prolongement de la publicité

    - La “landing page” :
    La publicité doit être prolongée par un site ou une page qui prolonge l'expérience.

    - Le référencement :
    La publicité doit être accompagnée d'une performante campagne de référencement.

    ---

    Conclusion
    L'e-publicité se trouve sous de nombreuses formes qui permettent d'attirer l'internaute.
    Elle permet un ciblage très précis du public à atteindre.

    La publicité en ligne permet une très grande efficacité si une étude pointue est menée.


    ---
    and here is my translation for the one in English :





    Human and Social Sciences Project

    Online advertising:
    different forms, use, efficiency ...

    ---

    Outline of the presentation

    Introduction
    - The types of advertising and payment methods.
    - The target of e-advertising.
    - Efficiency.
    Conclusion

    ---

    Introduction

    - More than one out of two Frenchs surf on a daily basis.

    - 1.35 billion Internet users.

    - The first online advertising appeared in 1994.

    - 1.96 billion invested in France in eMarketing in the first half of 2009.

    How to explain such a success of e-advertising?


    ---

    The different types of advertising and payment methods

    ---


    The different types of advertising

    The banner ad:

    Static Banner

    Dynamic Banner

    ---

    size standard banner

    skyscraper banner

    Different types of ads

    ----


    Advertisements event:

    - pop-ups and pop-unders.

    - Advertisements floating.

    - The video advertisements.

    - Advertisements contextualized.

    - Spam.

    Different types of ads

    ----

    Payment methods

    - cost per thousand (CPM).

    - Cost per click (CPC).

    - Cost per Action (CPA).


    ----

    The targets of advertising

    ----

    Objectives

    Three main objectives of advertising:

    - Creating awareness.

    - Promoting a product.

    - Perception of the brand.

    ---

    The audience reach


    It depends entirely on the objectives.

    Internet allows a very precise targeting through:


    - information collected (queries, registration ,...)

    - For the information collected without their knowledge (cookies, spyware ,...)

    - In Protocol (IP localization, hardware ,...)

    ---

    Effectiveness of e-advertising

    ---

    The choice of form

    - The large format banners are noticed but more disturbing.

    - The skyscraper-sized banners are recognized because they are a continuation of the page.

    - Public announcements are often embarrassing.

    - Advertisements event have a strong impact but are not appreciated.

    - The interactive ads are more effective.

    ---

    Media advertising

    - The site supports must be in affinity with the object of the campaign.

    - The number of media sites depends on the budget. Repeated exposure to advertising increases the probability of recognition.

    ---

    The extension of advertising

    - The "landing page":
    Advertising should be extended by a site or page that extends the experience.

    - Referencing:
    The advertising must be accompanied by a successful SEO campaign.

    ---

    Conclusion
    E-advertising is in many ways that attract the user.
    It allows a very precise targeting of Your Audience.

    Online advertising allows very efficient if a sharp study is conducted.
    Can you please tell me if there's any mistakes?

    Thanks a lot.

  2. bhaisahab's Avatar
    • Member Info
      • Native Language:
      • British English
      • Home Country:
      • England
      • Current Location:
      • Ireland

    • Join Date: Apr 2008
    • Posts: 25,626
    #2

    Re: online adverstising

    Quote Originally Posted by elishac View Post
    Hello,

    I have a presentation to make about online advertising.
    I made a presentation in French and now I have to make it in English.
    I made a powerpoint but I don't know if you'll be able to open it, so I will just write "---" when there's a new page.

    Here is the presentation in French :

    and here is my translation for the one in English :





    Can you please tell me if there's any mistakes?

    Thanks a lot.
    Are you doing a BTS?

  3. Newbie
    Student or Learner

    • Join Date: Nov 2009
    • Posts: 9
    #3

    Re: online adverstising

    Actually, no, I'm not.
    But I'm a student indeed, and I will have to show this to English native people and I don't want to look like a fool with some silly mistakes.
    Please, is there any chance someone could help me to correct this?
    I'd really appreciate it.

  4. bhaisahab's Avatar
    • Member Info
      • Native Language:
      • British English
      • Home Country:
      • England
      • Current Location:
      • Ireland

    • Join Date: Apr 2008
    • Posts: 25,626
    #4

    Re: online adverstising

    Quote Originally Posted by elishac View Post
    Actually, no, I'm not.
    But I'm a student indeed, and I will have to show this to English native people and I don't want to look like a fool with some silly mistakes.
    Please, is there any chance someone could help me to correct this?
    I'd really appreciate it.
    Is this part of your course work? I teach French students every day from 6 ième to university level, if you are asking us to do your course work for you, ce n'est pas bien.

  5. Newbie
    Student or Learner

    • Join Date: Nov 2009
    • Posts: 9
    #5

    Re: online adverstising

    I am at university, and I was asked to make a project on "Sciences humaines et sociales" regarding internet advertising.
    But this presentation is hardly a course work, it's just that I have to present the work I have done (this is just a sum up of a much larger work, that I made in French) to English native people, and I wondered if someone could correct my mistakes so that I don't look stupid.
    The work is already done, so this is not "cheating".
    (in other words, it's not an English work, but an economy work - I just need help for a translation).
    I know I'll make some mistakes while speaking, but I wished that the text at least would be flawless.
    Can you please help me to correct it?
    Last edited by elishac; 11-Nov-2009 at 20:33.

  6. bhaisahab's Avatar
    • Member Info
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      • British English
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      • England
      • Current Location:
      • Ireland

    • Join Date: Apr 2008
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    #6

    Re: online adverstising

    Quote Originally Posted by elishac View Post
    I am at university, and I was asked to make a project on "Sciences humaines et sociales" regarding internet advertising.
    But this presentation is hardly a course work, it's just that I have to present the work I have done (this is just a sum up of a much larger work, that I made in French) to English native people, and I wondered if someone could correct my mistakes so that I don't look stupid.
    The work is already done, so this is not "cheating".
    I know I'll make some mistakes while speaking, but I wished that the text at least would be flawless.
    Can you please help me to correct it?
    Is it realistic if your text is flawless but you are not able to present it orally without mistakes?

  7. Newbie
    Student or Learner

    • Join Date: Nov 2009
    • Posts: 9
    #7

    Re: online adverstising

    They know I'm not an english native, so they won't expect me to speak perfectly. As long as it's understandable, I guess it's ok. But the projection is slightly different, in my opinion : it is prepared in advance, and thus I would have had time to make it proof read by an English friend. I don't have English friend, so I'm asking for help here. It would look like someone that doesn't even care to care his mistakes, and I do, which is why I'm here, asking for you to help me.
    Note that you're already making me work on my English quite a lot if only by answering your questions...

  8. Newbie
    Student or Learner

    • Join Date: Nov 2009
    • Posts: 9
    #8

    Re: online adverstising

    I made some changes.
    Can someone please tell me if there are still any mistakes?

    Human and Social Sciences Project

    Online advertising:
    different forms, use, efficiency ...

    ---

    Outline of the presentation

    Introduction
    - The types of advertising and payment methods.
    - The target of e-advertising.
    - Efficiency.
    Conclusion

    ---

    Introduction

    - More than half of all French people surf on a daily basis.

    - 1.35 billion Internet users.

    - The first online advertising appeared in 1994.

    - 1.96 billion invested in France in eMarketing in the first half of 2009.

    How to explain the success of e-advertising?


    ---

    The different types of advertising and payment methods

    ---


    The different types of advertising

    The banner ad:

    Static Banner

    Dynamic Banner

    ---

    size standard banner

    skyscraper banner

    Different types of ads

    ----


    More sophisticated advertisements :

    - pop-ups and pop-unders.

    - floating Advertisements.

    - video advertisements.

    - Advertisements contextualized.

    - Spam.

    Different types of ads

    ----

    Payment methods

    - cost per thousand (CPM).

    - Cost per click (CPC).

    - Cost per Action (CPA).


    ----

    The targets of advertising

    ----

    Objectives

    Three main objectives of advertising:

    - Creating awareness.

    - Promoting a product.

    - Perception of the brand.

    ---

    The audience reached


    It depends entirely on the objectives.

    Internet allows a very precise targeting through:


    - information collected (queries, registration ,...)

    - For the information collected without their knowledge (cookies, spyware ,...)

    - In Protocol (IP localization, hardware ,...)

    ---

    Effectiveness of e-advertising

    ---

    The choice of form

    - The large format banners are noticed but more disturbing.

    - The skyscraper-sized banners are recognized because they are a continuation of the page.

    - Public announcements are often embarrassing.

    - Advertisements event have a strong impact but are not appreciated.

    - The interactive ads are more effective.

    ---

    Media advertising

    - The site supports must be in affinity with the object of the campaign.

    - The number of media sites depends on the budget. Repeated exposure to advertising increases the probability of recognition.

    ---

    The extension of advertising

    - The "landing page":
    Advertising should be extended by a site or page that extends the experience.

    - Referencing:
    The advertising must be accompanied by a successful SEO campaign.

    ---

    Conclusion
    E-advertising is in many ways that attract the user.
    It allows a very precise targeting of your Audience.

    Online advertising is very efficient if a sharp study is conducted.

  9. bhaisahab's Avatar
    • Member Info
      • Native Language:
      • British English
      • Home Country:
      • England
      • Current Location:
      • Ireland

    • Join Date: Apr 2008
    • Posts: 25,626
    #9

    Re: online adverstising

    I don't have time right now, but I'll look at it later this morning, unless someone else does it first. Your English is quite good.

  10. bhaisahab's Avatar
    • Member Info
      • Native Language:
      • British English
      • Home Country:
      • England
      • Current Location:
      • Ireland

    • Join Date: Apr 2008
    • Posts: 25,626
    #10

    Re: online adverstising

    Quote Originally Posted by elishac View Post
    I made some changes.
    Can someone please tell me if there are still any mistakes?
    OK, here are my suggestions.

    Human and Social Sciences Project.

    Online advertising:
    Different forms and uses. Efficiency.

    ---

    Outline of the presentation:

    - Introduction.
    - The types of advertising and payment methods.
    - The target of e-advertising.
    - Efficiency.
    - Conclusion.

    ---

    Introduction:

    - More than half of all French people surf the internet on a daily basis.

    - 1.35 billion Internet users.

    - The first online advertising appeared in 1994.

    - 1.96 billion (Euros?)invested in France in e-Marketing in the first half of 2009.

    How to explain the success of e-advertising.


    ---

    The different types of advertising and payment methods.

    ---


    The different types of advertising.

    The banner ad.

    Static Banner.

    Dynamic Banner.

    ---

    Standard format banner.

    Skyscraper banner.

    Different types of advertisements.

    ----


    More sophisticated advertisements :

    - Pop-ups and pop-unders.

    - Floating Advertisements.

    - Video advertisements.

    - Contextualised advertisements.

    - Spam.


    ----

    Payment methods

    - Cost per thousand (CPM).

    - Cost per click (CPC).

    - Cost per Action (CPA).


    ----

    The targets of advertising.

    ----

    Objectives.

    Three main objectives of advertising:

    - Creating awareness.

    - Promoting a product.

    - Perception of the brand.

    ---

    The audience reached:


    It depends entirely on the objectives.

    Internet allows a very precise targeting through:


    - Information collected (queries, registration etc.)

    - Information collected without the knowledge of the person (cookies, spyware etc.)

    - By Protocol (IP localization, hardware etc.)

    ---

    Effectiveness of e-advertising.

    ---

    The choice of form:

    - The large format banners are noticable but more disturbing.

    - The skyscraper-sized banners are recognized because they are a continuation of the page.

    - Audio announcements are often annoying.

    - Advertisements event have a strong impact but are not appreciated.

    - The interactive ads are more effective.

    ---

    Media advertising

    - The site supports must be in affinity with the object of the campaign.

    - The number of media sites depends on the budget. Repeated exposure to advertising increases the probability of recognition.

    ---

    The extension of advertising

    - The "landing page":
    Advertising should be extended by a site or page that extends the experience.


    I don't really understand the part highlighted in red.

    - Referencing:
    The advertising must be accompanied by a successful SEO campaign.

    ---

    Conclusion
    E-advertising is available in many different formats to attract different types of user.
    It allows a very precise targeting of your Audience.

    Online advertising is very efficient if a targeted study is conducted.

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