Hello! I'm not a teacher.
There is a clear explanation in my grammar book. Here it is:
I'm always doing something - I do it very often, perhaps too often, or more often than normal.
...me and your mom are always looking for ways to be better parents (they look too often).
...you're always saying the client is the boss,... (you say it too often).
I hope it makes sense.
Interested in Language