new2grammar
Senior Member
- Joined
- May 5, 2008
- Member Type
- Student or Learner
- Native Language
- Punjabi
- Home Country
- India
- Current Location
- India
So let us put a light on a new marketing tool, which is invisible to the naked eyes of the consumers – ‘create controversy.’ Everyone needs publicity; products, movies or political parties. Shiv Sena is desperate for it after its poor showing in the recent assembly election. So also SRk needs publicity for its forthcoming multi-crore film, ‘My name is Khan.’ If you go to buy a spot on tv, it would cost on an average Rs. 10,000 for 10 sec. So how if you get the publicity for free? No matter if it’s negative. But at the end of the day you are getting publicity. Everyone is aware of the recent spat between SRK and Shiv Sena, it is nothing more then a deal of the same package – create controversy for free publicity. SRK’s movie would be released on 11th Feb still 10 days away. The campaign was launched well 20 days before the release of the Film. The usp of the campaign you give us a fodder, which can last well for 15 days. SRK just made a simple statement – Pakistan players would have been selected for IPL. The Shiv Sena stream rolled it into the bigger controversy.