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  1. dawyii
    Guest
    #1

    Packaging

    Hello.

    I happened on a writing like the following. I can't clearly understand the correct meaning of the word "packaging" in it. Could anyone tell me what it means in this writing?

    ------------
    People profess to be troubled by this sort of packaging. When we say a person or an experience is "packaged," we are complaining of a sense of excessive calculation and a lack of authenticity. Such a fear of unreality is at least a century old; it arose along with industrialization and rapid communication.
    We might say,cynically, that the person who appears "packaged" simply doesn't have good packaging.
    ------------

    • Member Info
      • Native Language:
      • English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Dec 2009
    • Posts: 6,332
    #2

    Re: Packaging

    Quote Originally Posted by dawyii View Post
    Hello.

    I happened on a writing like the following. I can't clearly understand the correct meaning of the word "packaging" in it. Could anyone tell me what it means in this writing?

    ------------
    People profess to be troubled by this sort of packaging. When we say a person or an experience is "packaged," we are complaining of a sense of excessive calculation and a lack of authenticity. Such a fear of unreality is at least a century old; it arose along with industrialization and rapid communication.
    We might say,cynically, that the person who appears "packaged" simply doesn't have good packaging.
    ------------
    ***** NOT A TEACHER *****

    Good morning, dawyii.

    (1) I believe that the answer lies in one word in your question: CALCULATION.

    (2) Although anyone can be "packaged," let's use a politician as

    an example.

    (3) Here in the United States and some other countries, if people want to

    be elected to public office, they must be packaged.

    (a) For example, when you send a gift to a friend, you wrap the gift with

    beautiful paper. So you make the package (with the gift inside) very

    attractive -- even if the gift itself is not very good.

    (b) When they package a person who wants to be elected, they do many


    things:

    (i) They tell him/her how to dress for different groups.

    (ii) They tell him/her what language to use. (If s/he is talking to a group

    of uneducated people, maybe s/he will speak some "bad" English

    ON PURPOSE. )

    (iii) They tell him/her how to answer certain questions so that nobody

    will get angry. In other words, TO LIE.

    (iv) They tell him/her when to smile or when to cry (just a little bit).

    (v) They tell him/her which TV programs to appear on and which ones to

    avoid.

    (4) I am sure that you have gotten the idea. In other words, a packaged

    person lacks authenticity (another word in your question). The person is

    putting on an act. S/he is an actor.

    (a) In other words, we see the attractive package but not the

    "gift" inside.

    Of course, as Shakespeare said, we are all actors. But a packaged

    individual goes much too far.

    Have a nice day!


    • Join Date: May 2010
    • Posts: 4
    #3

    Re: Packaging

    Thanks a lot, TheParser!

    I got it now.

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