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    • Join Date: Jul 2010
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    #1

    Question enlightened rhetoric

    Hi,

    I've been translating an article during the past few days concerning organizational management. I just came across an expression regarding the subject of trust in organizations which is expressed in the following sentence in boldface:

    • Every manager I work with talks freely and frequently about the importance of trust as an operational asset. Despite enlightened rhetoric about trust, some managers regularly engage in coduct that undermines trust and damages credibility.

    I'd be pleased if you help me by paraphrasing the expression in boldface according to the context.

  1. Barb_D's Avatar
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    #2

    Re: enlightened rhetoric

    Despite talking a lot about how much they understand the importance of trust, ....
    I'm not a teacher, but I write for a living. Please don't ask me about 2nd conditionals, but I'm a safe bet for what reads well in (American) English.

  2. chester_100's Avatar
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    #3

    Re: enlightened rhetoric

    Quote Originally Posted by Ehsan1986 View Post
    Hi,

    I've been translating an article during the past few days concerning organizational management. I just came across an expression regarding the subject of trust in organizations which is expressed in the following sentence in boldface:

    • Every manager I work with talks freely and frequently about the importance of trust as an operational asset. Despite enlightened rhetoric about trust, some managers regularly engage in coduct that undermines trust and damages credibility.
    I'd be pleased if you help me by paraphrasing the expression in boldface according to the context.
    Here are some suggestions:

    -Uselessly pretentious talks
    -Bombast
    -Actually empty but seemingly educated

    If you are a translator, you may find these equivalents useful:

    -sokhanan-e dar zaher farhikhte
    -harfhaye por tasano'
    -lafazi

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    #4

    Re: enlightened rhetoric

    To me, it suggests that they use the language that is popular in business now for this but don't mean it- so instead of absorbing the philosophy, they have simply absorbed the jargon to sound as if they cared while behaving in a different way.

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