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    #1

    get into accounts

    What does "get into accounts" mean in the following? Especially, what's the meaning of "account" there?

    It is tougher for sellers to get into accounts.

    Thank you.

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    #2

    Re: get into accounts

    This is vernacular used in the marketing business.

    accounts = buyers.

    If you are talking about salespersons, then it means that it is difficult to make appointments with the person who is authorized to buy the product.

    When I sold food products, it was difficult to get into accounts. (It was difficult to see the person who would do the buying for the store. He / she did not want to see salespersons, for some reason)

    • Member Info
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
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    • Join Date: Jun 2007
    • Posts: 1,271
    #3

    Re: get into accounts

    I see.

    Thank you for the answer.

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