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    #1

    traction

    Dear all,

    What is the meaning of "gain traction" in the following context:

    "BY THE BEGINNING OF 2007, TAYLOR SWIFT’S DEBUT ALBUM STARTED TO GAIN TRACTION. "

    Thanks a lot.

  1. Barb_D's Avatar
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    #2

    Re: traction

    It started "taking hold" in the public. People were buying it and it was probably rising on the popularity charts.
    I'm not a teacher, but I write for a living. Please don't ask me about 2nd conditionals, but I'm a safe bet for what reads well in (American) English.

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    #3

    Re: traction

    not a teacher

    gain traction = have a good chance of success

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    #4

    Re: traction

    Quote Originally Posted by Barb_D View Post
    It started "taking hold" in the public. People were buying it and it was probably rising on the popularity charts.
    Can it mean "starts to gain some profit"??? just a question.

    Thanks.

  2. Barb_D's Avatar
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    #5

    Re: traction

    It's not linked to profit, no. It may be linked to market share, and the more it sells, the more likely you are to be profitable, but it's not a direct link.
    I'm not a teacher, but I write for a living. Please don't ask me about 2nd conditionals, but I'm a safe bet for what reads well in (American) English.

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