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      • Native Language:
      • Portuguese
      • Home Country:
      • Brazil
      • Current Location:
      • Australia

    • Join Date: Feb 2011
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    When do I use "its"

    Hello, it's my first post. I've been living in Melbourne, Australia for 6 months, I think my English is far better than when I arrived, tough I still have many doubts and one of those is "its". For example: "CBA has turned the cards on NAB by offering its customers cash incentives to sign ...

    Another doubt is when do I use though in the end of some phrases effiently?


  1. Khosro's Avatar
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      • Persian
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      • Iran
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    Re: When do I use "its"

    Hello diagospg! welcome aboard!

    You can usually use -'s or of... for an organisation. So you can say:

    - The government's decision or the decision of the government
    - The company's succes or the success of the company

    (Source: English grammar in use, Raymond Murphy)

    Other members might help you more on this topic.

    Here "its customers" means "CBA's customers" or "the customers of CBA", But it does not sound naturall at all to repeat "CBA" in this sentence.

    And I think It doesn't mean "NAB's customers", otherwise it would be "latter's customers", just like in the following sentence:

    National Water and Sewerage Corporation has entered a partnership that will see the latter's customers pay water bills using MTN's mobile.
    Last edited by Khosro; 18-Feb-2011 at 08:46.

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