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    • Member Info
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea

    • Join Date: Jun 2007
    • Posts: 1,271
    #1

    keep customer acquisition close

    The following in bold is confusing. Please explain it more easily.

    1. Push decision making to the people who are closest to the customer.
    2. Flatten the organization; slim down an expanding midriff.
    3. Keep customer acquisition close to the point of delivery.

    Thank you.

    • Member Info
      • Native Language:
      • English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Apr 2011
    • Posts: 191
    #2

    Re: keep customer acquisition close

    Quote Originally Posted by unpakwon View Post
    The following in bold is confusing. Please explain it more easily.

    1. Push decision making to the people who are closest to the customer.
    2. Flatten the organization; slim down an expanding midriff.
    3. Keep customer acquisition close to the point of delivery.

    Thank you.
    As a native English speaker, it is a little unclear to me too. It looks like some fancy jargon a high paid consultant thought up, but doesn't really make sense. My guess would be:

    "Adding or finding new customers should be done by those who are actually providing the service or product to the customer."

    I'm not sure how the sales person at a clothing store or the waiter at a restaurant is supposed to round up new customers, but that sounds like what it is saying.


    *** Not a teacher ***

    • Member Info
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea

    • Join Date: Jun 2007
    • Posts: 1,271
    #3

    Re: keep customer acquisition close

    It's a big help.

    Thank you for the help.

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