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    #1

    performance benchmarks

    Would anyone please paraphrase the following in bold more easily?

    1. Michael wanted KU to be the sole investor in our company, and he pledged tens of millions of dollars of financing as long as we met a schedule of performance benchmarks.

    2. Lots of book companies made promises, but only one, Jossey-Bass, told me it absolutely had to publish this book because the material went to the core of what it sought to be.

    Thank you for your time.

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    #2

    Re: performance benchmarks

    Quote Originally Posted by unpakwon View Post
    Would anyone please paraphrase the following in bold more easily?

    1. Michael wanted KU to be the sole investor in our company, and he pledged tens of millions of dollars of financing as long as we met a schedule of performance benchmarks.

    2. Lots of book companies made promises, but only one, Jossey-Bass, told me it absolutely had to publish this book because the material went to the core of what it sought to be.

    Thank you for your time.

    ***** NOT A TEACHER *****



    Hello, Unpakwon:


    IMHO

    In No. 1, the words in bold mean something like:

    I am going to give you a calendar.

    By September, 2011, I want this company to have made one hundred million dollars.

    By January, 2012, I want this company to have 20,000 customers more than we have today.

    By June, 2012, I want this company to have branches in at least 100 countries.

    I think that you get the idea: schedule = dates; performance = the doing of something; benchmarks = reaching a goal.


    ***


    IMHO

    I think that your sentence means something like:

    That book company wants to publish your book because your book

    represents the very heart of what kind of company it is hoping to

    be. Let's say that this book company has the goal of publishing the

    very best books on the history of Asian newspapers. Let's say that

    you have just written a book on the history of English-language

    newspapers in Korea. That company absolutely has to have your book,

    for the core/heart/essence/soul/purpose of that company is to publish

    books such as the one you have just written. Your book is a "must"

    read for their loyal and curious customers.



    Sincerely,


    James

    • Member Info
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    #3

    Re: performance benchmarks

    Wow! It's a very kind explanation.

    You seem to know how to make a student understand something easily and perfectly. I guess you may have (or had) a teaching job.

    Thanks a lot.

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