***** NOT A TEACHER *****
In No. 1, the words in bold mean something like:
I am going to give you a calendar.
By September, 2011, I want this company to have made one hundred million dollars.
By January, 2012, I want this company to have 20,000 customers more than we have today.
By June, 2012, I want this company to have branches in at least 100 countries.
I think that you get the idea: schedule = dates; performance = the doing of something; benchmarks = reaching a goal.
I think that your sentence means something like:
That book company wants to publish your book because your book
represents the very heart of what kind of company it is hoping to
be. Let's say that this book company has the goal of publishing the
very best books on the history of Asian newspapers. Let's say that
you have just written a book on the history of English-language
newspapers in Korea. That company absolutely has to have your book,
for the core/heart/essence/soul/purpose of that company is to publish
books such as the one you have just written. Your book is a "must"
read for their loyal and curious customers.
Student or Learner