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  1. keannu's Avatar
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    #1

    by anticipation than by operation?

    How is "by anticipation than by operation" related to automibile's being stuck in traffic? Does it mean that your operation with a new automible will be no more than being stuck in traffic when your expectation of its speed is so high? Does it mean the new product's capacity can't be sometimes what you expected or the capacity is good but in reality it may not be that practical?

    ex)There are many products thrown out long before the end of their practical life. A study shows that 92 percent of used cars for sale in Britain in 2005 had a serviceable future life of at least five years; 86 percent of the buyers of new computers in 2004 ran the same programs they ran on their old computers. Consumers buy the potential power of new objects rather than the power they actually use. The new automobile can reach speeds of a hundred miles an hour, even though the driver is usually stuck in traffic. Consumers are more motivated by anticipation than by operation. Getting the latest thing is more important than making durable use of it. Being able so easily to dispose of things makes us insensitive to the actual objects we possess.

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    #2

    Re: by anticipation than by operation?

    I think they mean that people buy more for what they could do, rather than what they actually do do. People buy SUVs with off-road suspensions and extra towing capacity and then never leave the pavement.

  2. keannu's Avatar
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    #3

    Re: by anticipation than by operation?

    Quote Originally Posted by SoothingDave View Post
    I think they mean that people buy more for what they could do, rather than what they actually do do. People buy SUVs with off-road suspensions and extra towing capacity and then never leave the pavement.
    Thanks a lot, it's quite obvious they buy things with more capacity than the old ones, but actually they don't use the extra capacity as much as they expected. Right? What do you mean by "leave the pavement"?

  3. 5jj's Avatar
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    #4

    Re: by anticipation than by operation?

    Note that in BrE the pavement is what pedesrians walk on; in AmE it's what the cars drive on.

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