Results 1 to 3 of 3
    • Member Info
      • Native Language:
      • Japanese
      • Home Country:
      • Japan
      • Current Location:
      • Japan

    • Join Date: Aug 2011
    • Posts: 2
    #1

    Tense of itemized product features

    When you itemize the product features in brochure, what tense do you usually use?
    Are there differences in nuance?
    I prepared three examples because the answer can be different depending on the verb.

    Example 1 :
    1. - New CPU improving performance
    2. - New CPU improves performance
    3. - New CPU improved performance

    Example 2 :
    1. - New CPU achieving higher performance
    2. - New CPU achieves higher performance
    3. - New CPU achieved higher performance

    Example 3 :
    1. - Lightweight design giving you less stress
    2. - Lightweight design gives you less stress
    3. - Lightweight design gave you less stress (I can tell this is wrong.)


    I posted this question on YAHOO!ANSWERS yesterday but I haven't received any answer yet. I really need your help.

    • Member Info
      • Native Language:
      • English
      • Home Country:
      • United States
      • Current Location:
      • China

    • Join Date: Aug 2011
    • Posts: 960
    #2

    Re: Tense of itemized product features

    Present and/or future. The only thing you want to mention having happened 'in the past' is the work you did to improve your prespect's future.

    It's the old Features and Benefits thing: People think they are interested in Features, but what they really will buy are Benefits.

    Example 1 :
    1. - New CPU improving performance
    2. - New CPU improves performance A better-performing computer is a feature. You want to emphasize the benefit- i.e. the user is more productive (unless you mean the user's performance is improved).
    3. - New CPU improved performance



    Example 2 :
    1. - New CPU achieving higher performance
    2. - New CPU achieves higher performance Similar; not as good as your Example 1, but better than the other two here.
    3. - New CPU achieved higher performance

    Example 3 :
    1. - Lightweight design giving you less stress This only works if it is part of a longer statement.
    2. - Lightweight design gives you less stress A good Feature (lightweight design) and Benefit (less stress) statement.
    3. - Lightweight design gave you less stress (I can tell this is wrong.)

    • Member Info
      • Native Language:
      • Japanese
      • Home Country:
      • Japan
      • Current Location:
      • Japan

    • Join Date: Aug 2011
    • Posts: 2
    #3

    Re: Tense of itemized product features

    Thank you very much for reply.

    How about this example then?
    "High performance" is achieved every time the CPU is used. Therefore, present tense is appropriate.
    But, when it comes to "size" for example, it has been already achieved before it is used.

    Example 4:
    1. - New design achieving compact and lightweight
    2. - New design achieves compact and lightweight
    3. - New design achieved compact and lightweight

    Is the third sentence correct in this case?

Similar Threads

  1. [General] product catalog
    By rinotg in forum Ask a Teacher
    Replies: 3
    Last Post: 20-Jul-2010, 21:35
  2. features
    By Unregistered in forum Ask a Teacher
    Replies: 2
    Last Post: 24-Sep-2009, 19:56
  3. product group
    By unpakwon in forum Ask a Teacher
    Replies: 2
    Last Post: 07-Jan-2008, 03:59
  4. product names
    By Unregistered in forum Ask a Teacher
    Replies: 1
    Last Post: 03-Apr-2007, 04:41
  5. features
    By aramide in forum Ask a Teacher
    Replies: 4
    Last Post: 17-Oct-2006, 11:40

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •