Generally, if it's concrete you make it (make tea, make a model, make a jumper..) and if it's abstract you do it (do the right thing, do gymnastics, do the honours...)
But there are many exceptions: make amends, make reparations, make tracks...(abstract); 'tracks' can be concrete - athletes run on a track - but when you 'make tracks' you just go away.
And if you succeed in making something you can say
- I made it - that is, the person who made it was me
- I did it - that is, I succeeded in what I was trying do
- I made it - an idiomatic way of saying 'I managed'
And in some cases you can use both. When you 'make an impression on someone' you do something that will make you memorable; when you 'do an impression of someone', you pretend to be them (often for comic effect).
Rather than try to apply any 'rule' like this it's best to read a lot and use dictionaries If I can find it I'll attach a list of collocations I compiled - but it's nothing like complete. )There are books of collocations, which are good - but don't try to learn them just from this sort of book.
PS - Found it (that file)