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    #1

    baked

    What does "baked" in the following mean in the context?

    To fulfill that dream, Jobs wanted to price the Macintosh at $2,000. But he also wanted a huge advertising budget. Sculley told him he couldn't have it both ways: If he was going to spend so much on marketing, it had to be baked into the price.

    Thank you.

  1. emsr2d2's Avatar
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    #2

    Re: baked

    It's not a phrase I've heard before, but from the context I can see that it means that the price has to include a certain amount to cover the costs that were spent on marketing.

    If so much money had not been spent on marketing, the computer could perhaps be put on sale for $1000, but the company needed to recoup some of the marketing costs, so they sold the computer for $2000 instead.

    I don't know if "baking something into the price" is common parlance in business speak, when deciding how much to sell a product for.

    • Member Info
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    #3

    Re: baked

    I see.

    Many thanks.

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