Only a personal thought, as I know little about how people write about viniculture.
Your sentence doesn't sound quite right to me, but I am not really sure why. Perhaps it's because I think that 'viniculture' is too general a term to be applied to what one winery has done. So, I'd be happy to see 'Viniculture has a long and proud history in France' or 'He studied viniculture in several countries before deciding to plant his fist vineyard in Finland', but not 'the winery's viniculture...'. We can't even really say 'the winery's involvement with viniculture ...' because wineries are hardly likely to be involved in any other kind of ...culture., though we could use the name of the family that has owned the vineyard and say "The Laterrine family's involvement with viniculture spans ...'.