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    #1

    a potent entry point into...

    "Our smart-phone that is still in the making will give us a potent entry point into the competitive communications market."

    Can anyone please explain the underlined expression? Many thanks.

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    #2

    Re: a potent entry point into...

    "Our smart-phone that is still in the making will give us a potent entry point into the competitive communications market."
    Can anyone please explain the underlined expression? Many thanks.


    I'm not at all at home in the world of commerce, but here's what I think.
    Here, "potent" means strong, effective. So the speaker feels that the new smart-phone will help his company find a way (an entry point) into this market that will be competitive (effective) because of the phone's strengths as a product.

    not a teacher

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