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  1. keannu's Avatar
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    #1

    Brand recognition

    Does this "recognition" mean "simple perception of something as existing or true" or "acknowledgement of something as valid or as entitled to consideratation"? Considering the context, the former seems to be the one, but I'm not sure.

    is63
    ex)...There are three levels of loyalty : recognition, preference, and insistence. Brand recognition is the level of loyalty at which customers are aware that the brand exists and will purchase it if their preferred brands are unavailable. This is the weakest form of brand loyalty....

  2. 5jj's Avatar
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    #2

    Re: Brand recognition

    Quote Originally Posted by keannu View Post
    . Brand recognition is the level of loyalty at which customers are aware that the brand exists and will purchase it if their preferred brands are unavailable. .
    It means what the words say. Don't try to fit every word you encounter into dictionary definitions. Dictionaries are there to help us, not confine us.

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    #3

    Re: Brand recognition

    Brand recognition is simply whether people are familiar with it or not. If I say "Ford" you should think "they make cars."

    I prefer Pepsi, but will drink a Coke versus some small brand I am not familiar with. So i would have a preference for Pepsi, but recognition of Coke.

    Now, I will only buy Heinz ketchup. I know other companies make ketchup, but I insist on Heinz.

  3. BobK's Avatar
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    #4

    Re: Brand recognition

    And loyalty needn't come into it. Before s/he can talk, still less read or write - let alone make a paying consumer's decision - a toddler will recognize the Macdonalds golden arches (and demand to eat there).

    b

  4. emsr2d2's Avatar
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    #5

    Re: Brand recognition

    Quote Originally Posted by BobK View Post
    And loyalty needn't come into it. Before s/he can talk, still less read or write - let alone make a paying consumer's decision - a toddler will recognize the Macdonalds golden arches (and demand to eat there).

    b
    That is one of the saddest indictments of 20th/21st century living that I can imagine.

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    #6

    Re: Brand recognition

    Quote Originally Posted by BobK View Post
    And loyalty needn't come into it. Before s/he can talk, still less read or write - let alone make a paying consumer's decision - a toddler will recognize the Macdonalds golden arches (and demand to eat there).

    b
    When my niece was a toddler, she would see the Golden Arches and say "e-i-e-i-o."

  5. Barb_D's Avatar
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    #7

    Re: Brand recognition

    My kids called it "Mick and Donald's." (They didn't eat there much.)
    I'm not a teacher, but I write for a living. Please don't ask me about 2nd conditionals, but I'm a safe bet for what reads well in (American) English.

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