Student or Learner
This is discussing the need of developing the skills of each other between IT and Marketing.
1. The translation for "communications" goes "telecommunication", but considering the whole context, it does seem to mean "promotion or advertising". Doesn't it?
2. What does "enabler" here mean? As the dictionary definition "to ruin someone by helping him with bad things like gambling" or a general meaning of "something that enables other fields to achieve their goal"?
ex)There is much discussion about the integration of the computer and communications industries, but within an organization, two departments, IT and Marketing, have been disconnected. The one was immersed in technical knowhow and systems maintenance, the other in a mostly outward orientation towards markets and customers..IT is no longer just an enabler. It becomes a primary route to market. It cannot stay in a back office concerning itself with systems maintenance or arcane developments...In a similar fashion, marketers must become technically literate...
Last edited by keannu; 27-May-2012 at 12:43.
Thanks, But sorry, typing too fast, I missed "the integration of ", and if we also consider this, I think it means "combining computer field(IT) and "communications field(marketing). But does it mean "computer and communications(telecommunication) industries)? I think not as there seems to be nothing to integrate in terms of the two similar industries.
ex)There is much discussion about the integration of the computer and communications industries, but within an organization, two departments, IT and Marketing, have been disconnected
Thanks a lot! But I'm more interested in the first question after revising the writing.