Student or Learner
Mad man advertising has practically turned morbid. We are living in a new era of
communication. Where only one thing is constant i.e., CONVERGENCE, that leads to the fusion
of different media, morphed into an entirely new medium.
That’s why we do not believe in ‘thinking out-of-the-box, but prefer putting an end to the
box itself’. As definition of each medium is changing rapidly, it intensifies complexities in
communication. Hence we simply defy definitions which make us the most desired hub for
brands who wish to establish connection with modern consumers.
I want to know both specially the sentence :
CONVERGENCE, that leads to the fusion of different media, morphed into an entirely new medium.
that leads or which leads