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    #1

    The meaning of "better than the competition"

    What is the meaning of "better than the competition" in the following sentence :

    In any advertising campaign, you must accent the areas where your product is better than the competition.

  1. charliedeut's Avatar
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    #2

    Re: The meaning of "better than the competition"

    Hi,

    I understand it means that you must stress the points where your product is better than those produced by other companies. For example, quallity of the materials, endurance, etc. However, I don't know whether the wording is the most appropriate.

    Greetings,

    charliedeut
    Please be aware that I'm neither a native English speaker nor a teacher.

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    #3

    Re: The meaning of "better than the competition"

    Quote Originally Posted by charliedeut View Post
    Hi,

    I understand it means that you must stress the points where your product is better than those produced by other companies. For example, quallity of the materials, endurance, etc. However, I don't know whether the wording is the most appropriate.

    Greetings,

    charliedeut
    I think that the original sentence is :

    In any advertising campaign, you must accent the areas where your product is better than that of the competition .

    What is your opinion ?

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    #4

    Re: The meaning of "better than the competition"

    That is one possible way. If you consider the other company to be the "competition." You can also consider the other product to be the "competition," in which case the original sentence is fine.

    Don't leave a space between the last word of the sentence and the punctuation.

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