Does "marketing naughtiness" mean "marketing offensiveness"?

[NewHopeR]

Context:

Go Daddy is gearing-up to bring to the Olympic Games a taste of the same marketing naughtiness that it brought to the Super Bowl.

More:
Go Daddy Olympic ads try to combine sexy with smart

 

[SlickVic9000]

(Not a Teacher)

"Naughtiness" here is used in reference to the salaciousness of Go Daddy's previous Olympic ads.

 

[NewHopeR]

(Not a Teacher)

"Naughtiness" here is used in reference to the salaciousness of Go Daddy's previous Olympic ads.

Thank you.
That sentence was followed by "But with a little less va-va-voom." Does "va-va-voom" mean "energetic"?

 

[SlickVic9000]

(Not a Teacher)

It's just another way of saying "lascivious".