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Please rewrite it in more details.
A quixotic exercise in self-branding, during which the then-Labour government thought to unite the country by coming up with what it called a British “statement of values,” devolved into near-farce a few years ago when the public greeted it with ridicule rather than enthusiasm. The Times of London mischievously sponsored a motto-writing contest; the winner was “No Motto Please, We’re British.”
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