Failed to get "the winner was “No Motto Please"

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NewHopeR

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Please rewrite it in more details.

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A quixotic exercise in self-branding, during which the then-Labour government thought to unite the country by coming up with what it called a British “statement of values,” devolved into near-farce a few years ago when the public greeted it with ridicule rather than enthusiasm. The Times of London mischievously sponsored a motto-writing contest; the winner was “No Motto Please, We’re British.”

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http://www.nytimes.com/2012/07/28/s...-eccentric-identity.html?pagewanted=2&_r=1&hp
 

bhaisahab

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Please rewrite it in more details.

Context:

A quixotic exercise in self-branding, during which the then-Labour government thought to unite the country by coming up with what it called a British “statement of values,” devolved into near-farce a few years ago when the public greeted it with ridicule rather than enthusiasm. The Times of London mischievously sponsored a motto-writing contest; the winner was “No Motto Please, We’re British.”

More:
http://www.nytimes.com/2012/07/28/s...-eccentric-identity.html?pagewanted=2&_r=1&hp

We don't want a motto,it is not British to want a motto.
 

NewHopeR

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emsr2d2

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All the while "No Motto Please, We’re British" serves as a motto?

Exactly. Good old British humour. Irony. Sarcasm. Whatever you want to call it. Of course, we would hate to draw attention to ourselves!
 

5jj

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Exactly. Good old British humour. Irony. Sarcasm. Whatever you want to call it.
In this forum I always follow my self-imposed rule - I never use the words 'always' or 'never'.
 
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