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    #1

    to a brief

    Fashion is a hard businessThere is a continuous amount of stress because work is at a constant and extremely fast speed to prepare for the next season's collectionsIt is extremely competitive and there is the constant need to make attractive advertisements of the latest fashion in newspapers and magazinesIt also requires continual freshness because the appetite for new ideas is hard to satisfy"We try to warn people before they come to us about how tough it is" says Lydia Kemeny, the Head of Fashion at StMartin's School of Art in London"And we point out that drive and determination are absolutely necessary"
    This may seem far removed from the popular opinions of fashionable young people spending their time designing pretty dressesThat may well be what they do in their first year of study but a good college won't be slow in introducing students to commercial realities"We don't walk our foot on the blossoming flower of creativity but in the second year we start introducing the restrictions of price, producingability, marketing and so on"
    Almost all fashion design is done to a briefIt is not a form of self-expression as such, although there is certainly room for imagination and creativity

    What does the underlined "this" refer to?
    A. Lydia Kemeny's opinion.
    B. The warning to the young designers.
    C. The real situation in fashion industry.
    Which one is correct?

    What does walk our foot on mean? Does it mean "destroy?
    What does "All fashion is done to a brief" mean?

    Thank you for your help!

    Jason

  1. charliedeut's Avatar
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    #2

    Re: to a brief

    Quote Originally Posted by jasonlulu_2000 View Post

    What does walk our foot on mean? Does it mean "destroy"? IMO, if not 'destroy', at least 'restrain'.
    What does "All fashion is done to a brief" mean?

    Thank you for your help!

    Jason
    charliedeut
    Please be aware that I'm neither a native English speaker nor a teacher.

  2. BobK's Avatar
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    #3

    Re: to a brief

    Again I doubt if a native speaker was involved. Nobody 'walks their foot'. The verb 'walk' is usually intransitive; it is only transitive when there is a potential contaminant: 'Don't walk that sugar into the carpet; I'll sweep it up as soon as I get off the phone.' (Perhaps in that case 'tread... into' would be better....)

    When you do something 'to a brief' you follow detailed instructions (in this case, about potential markets, costs, dates...).

    b

  3. 5jj's Avatar
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    #4

    Re: to a brief

    Quote Originally Posted by BobK View Post
    Again I doubt if a native speaker was involved. Nobody 'walks their foot'.
    You'll find the full passage here, buried among a lot of dodgy English.

  4. bhaisahab's Avatar
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    #5

    Re: to a brief

    Quote Originally Posted by 5jj View Post
    You'll find the full passage here, buried among a lot of dodgy English.

  5. emsr2d2's Avatar
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    #6

    Re: to a brief

    Quote Originally Posted by 5jj View Post
    You'll find the full passage here, buried among a lot of dodgy English.
    Ummmmmmmmm, I'm pretty sure that's not the site you intended to send us to!!!!
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

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    #7

    Re: to a brief

    Thank you for your help!

    But there is still one question unanswered.

    What does the underlined "this" refer to?
    A. Lydia Kemeny's opinion.
    B. The warning to the young designers.
    C. The real situation in fashion industry.

    Which one is correct? Is it also dodgyly worded?

  6. Barb_D's Avatar
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    #8

    Re: to a brief

    The real situation.
    I'm not a teacher, but I write for a living. Please don't ask me about 2nd conditionals, but I'm a safe bet for what reads well in (American) English.

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    #9

    Re: to a brief

    Quote Originally Posted by 5jj View Post
    You'll find the full passage here, buried among a lot of dodgy English.
    There's something dodgy going on here but I don't think it's the English.

  7. 5jj's Avatar
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    #10

    Re: to a brief

    Quote Originally Posted by emsr2d2 View Post
    Ummmmmmmmm, I'm pretty sure that's not the site you intended to send us to!!!!
    Oddly enough, it was the link I copied. If you go back to that site, and 'Find: "walk our foot", you will be transferred to the text.

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