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    #1

    ROI

    I want to use the short form "ROI" in my email

    Does everyone who knows english knows that ROI means "return on investment"

  1. 5jj's Avatar
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    #2

    Re: ROI

    I didn't.

  2. bhaisahab's Avatar
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    #3

    Re: ROI

    I thought it was short for Republic of Ireland.

  3. charliedeut's Avatar
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    #4

    Re: ROI

    Quote Originally Posted by goodstudent View Post
    I want to use the short form "ROI" in my email

    Does everyone who knows english knows that ROI means "return on investment"
    The usual way to use acronyms is, the first time you use the full expression, followed by the acronym between brackets. After that, you have established what the acronym stands for, and can use it from then on, knowing your reader(s) will understand it, irrespective of their knowledge on investment and how it works.

    So I would write something like (randomly worded, my knowledge of the field is rather limited):

    "I am writing to you with regard to this month's Return On Investment (ROI). As you know, we assess the ROI on a monthly basis..."

    charliedeut
    Please be aware that I'm neither a native English speaker nor a teacher.

  4. Barb_D's Avatar
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    #5

    Re: ROI

    It depends entirely on your audience. I will use abbreviations at work that I would never use in other context. I wouldn't spell out ROI at work - my audience would understand it. If there is any doubt, though, spell it out, and use the technique described by Charlie.
    I'm not a teacher, but I write for a living. Please don't ask me about 2nd conditionals, but I'm a safe bet for what reads well in (American) English.

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    #6

    Re: ROI

    I think anybody who would be concerned with return on investment would know what ROI was.

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    #7

    Re: ROI

    It's a question of who your audience is- who the email's for. Professionals and investors will almost certainly know, but others may not.
    Last edited by bhaisahab; 19-Oct-2012 at 10:10.

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