I have never seen or heard "that next product". Doesn't it have to be "the next product"? Did the writer make a mistake or is it acceptable?
ex)To be considered creative, a product must be considered both original and functional...A mere replication, remake, or revision will not count as something really new...The more original that next product, however, the less the creator can be assured that it will meet the second criterion...
Student or Learner