It means roughly what context often means.
What does the word 'context' in the following sentences refer to?
Why literacy development should be a priority in a context of direct relevance to you and how literacies might be approached within that context.
Welcome to the forums, hobgoblin.
A better title would have been The word 'context'.
Extract from the Posting Guidelines:
'Thread titles should include all or part of the word/phrase being discussed.'