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  1. keannu's Avatar
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      • Korean
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      • South Korea
      • Current Location:
      • South Korea

    • Join Date: Dec 2010
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    #1

    The gain didnt matter as much as long as there wasnt a loss.

    1. Does "carrier" have the meaning of "insurance company"?
    2. What does "The gain didnt matter as much as long as there wasnt a loss." mean? Say, for instance, your house valued at $200,000, but the sales prices rose by 10%, making it $220,000, so does it mean the difference $20,000 was not that big?

    mo41)For most of us, the pain of losing a dollar is far more powerful than the pleasure of winning a dollar. Marketing and advertising executives follow this principle. A study of insurance policies, for instance, found that consumers switch companies twice as often when their carrier raises rates, as opposed to when the competition decreases its rate by the same amount. In everyday life, people make poor choices
    when they try to avoid loss. Many home owners looking to sell their houses right now would rather keep them on the market for an extra year than drop the price to $ 5,000 less than they paid, even though keeping the home for an extra year will surely cost them more than $ 5,000. The idea of a loss was just too painful for them. In contrast, home owners facing a gain on a house often sold too early and for too
    little. The gain didnt matter as much as long as there wasnt a loss.

  2. 5jj's Avatar
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      • British English
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      • England
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      • Czech Republic

    • Join Date: Oct 2010
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    #2

    Re: The gain didnt matter as much as long as there wasnt a loss.

    Quote Originally Posted by keannu View Post
    1. Does "carrier" have the meaning of "insurance company"?
    Yes
    2. What does "The gain didn’t matter as much as long as there wasn’t a loss." mean? Say, for instance, your house valued at $200,000, but the sales prices rose by 10%, making it $220,000, so does it mean the difference $20,000 was not that big?
    It's not about the size of the increase but the importance. So long as they made a gain. they didn't worry that they missed out on the chance of a bigger gain.
    Last edited by 5jj; 11-Apr-2013 at 09:54. Reason: typo corrected

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